Formed in 2007, and having recorded their debut album on Halloween of 2008. 7PS is just looking to get that one foot in the door in the hopes that once it is in there, we will be able to eventually kick the F#@Ke$' thing down.
For physical events that happen at a specific time. For example a concert, or dance performance. If there are multiple shows, you can still duplicate your event to cover them all.